Delivered by Private sector independent retailer specialists 'Main Marketing' Package comprises of two workshops focussed on low/no-cost tips, techniques and ideas that retailers can easily put into practice to increase sales, spend and productivity.

For further information or to book a place please contact Diane Jackson, Shop Doctor, Tel: 0845 129 9948
email: shopdoctor@retailsurvival.co.uk

Visit the Retail Survival website www.derbyshire.retailsurvival.co.uk

at  Pavilion Gardens, Buxton

This workshop is based on the Employer CD-Rom and explains how to calculate tax and National Insurance. It also covers how to use P45/P46 forms for new employees and leavers, how to register for online services and where to get help when needed.

at  Agard Street, Derby

The basics of search engine optimisation (SEO) are now well-known – research your key phrases, optimise your pages and obtain as many links as possible. As the online marketplace gets increasingly competitive, site owners are looking for both the edge in accepted techniques and new methods of online marketing.

This FREE one-day workshop is designed to provide you with the information to take your SEO activities to the next level and leverage the opportunities offered by so-called Web 2.0 sites. You will be expected to understand and be using SEO activities already, such as keyword research, on-page optimisation and link building. The session will give you new techniques to apply to these activities, along with ways to use other websites to your advantage.

at  DNCC, Commerce House, 2 Victoria Way, Pride Park , Derby

Part of 4 independent workshops on running a creative business.

Without customers, any business must fail. But creative practitioners rarely give enough consideration to customers and sales at the start of their business development. This workshop uses a series of interactive exercises to discover potential customers and various ways to market to them, including online methods.

at  The iD Centre, London Road, Derby

This FREE 2 hour workshop will give you ideas on how to develop an understanding of the eBay and Amazon marketplace and develop an action plan for your future online business.

To register online please visit www.kc-jones.co.uk/WellConnected09

Please note that places are limited, based on a first served basis. For more information, do not hesitate to call on 01332 224506

at  Conference Centre , Derby

This FREE 2 hour workshop will give you ideas on how to develop an understanding of the eBay and Amazon marketplace and develop an action plan for your future online business.

To register online please visit www.kc-jones.co.uk/WellConnected09

Please note that places are limited, based on a first served basis. For more information, do not hesitate to call on 01332 224506

at  The New Bath Hotel, Matlock

This FREE workshop covers VAT registration, rates, tax points and claims. It also covers the different schemes, record keeping and completing a VAT return.

at  Agard Street, Derby

Financial planning and control helps to increase the chances of business success. This workshop will illustrate the importance of sound financial planning when setting up a business, as well as equipping you with an appreciation of the basics involved in a financial planning process. Topics covered include Costing; Pricing; Mark Ups versus Margins; and Break Even. The workshop also considers the planning issues of Profit Forecasting, Capital Expenditure and Depreciation. Participants will leave the workshop with the tools and skills to review the essential financial elements of their business.

To book a place on this event please call Business Link on 01246 212902

in  Buxton

This practical workshop examines different ways of keeping financial records. It covers the importance and value of keeping basic financial records, what to keep and how to go about it - vital information for new businesses. The legal obligations are explored and the issues of Taxation (including VAT) are covered in detail. Perhaps the most important element of the workshop is showing how to financially monitor the business.

To book a place on this event please call Business Link on 01246 212902

in  Buxton

Marketing is the importance of attracting and retaining customers' spending power. The workshop includes: Research; Competitive Advantage; Advertising and Promotion; and a Detailed Marketing Plan. Test marketing with other delegates. Learning how to overcome the fear of selling and convert your effort into sales, examining and practicing some closing techniques. You will leave the workshop with a selling plan to adapt to your own business.

To book a place on this event please call Business Link on 01246 212902.

in  Glossop